Nobody needs to be reminded about the early months of 2020. The uncertain environment caused by the pandemic led to a 70% spike in online applications for term life insurance on PolicyMe from February to March — an increase that remained fairly steady the months that followed. Of those applications, the largest increase in policies sold was to users aged 40+.

Life insurance was on the minds of Canadians, and PolicyMe wanted to understand if what they were seeing meshed with what Canadians were feeling.