Stories with substance. Coverage that matters.
Thoughtful PR for ambitious brands
We are a Toronto-based boutique agency with senior-level expertise in what actually lands headlines: authentic storytelling, trusted relationships, and impeccable timing.
Trusted by
Our expertise
We specialize in media and influencer relations that build lasting credibility.
B2B and Tech
Strategic PR for high-growth, innovative companies. We earn headlines that build authority and credibility through smart, targeted earned media relations strategies.
Hospitality
Strategic PR for hospitality brands that want to be seen and booked. Build buzz and spark conversations with top-tier coverage that drives demand and cultural relevance.
Earned media matters
According to Muck Rack, 82–89% of AI citations come from earned media, not brand-owned content.
Credible third-party coverage is the key to becoming visible in AI-generated results, which makes earned coverage more important than ever.
NorthPR has been a valuable partner to our tech firm. What really sets them apart is how proactive they are - we never have to chase, micromanage, or follow up; they just get things done. On top of that, they’re great to work with - professional, responsive, agile, and genuinely invested in our success. We couldn’t ask for a better PR partner!
Philip Lewer, Senior Director of Product
Untether AI
Cassie’s drive and vast knowledge of the hospitality industry and social media platforms are unrivaled. However, Cassie’s greatest strength is her unwavering loyalty and commitment to each and every project.
Chef Claudio Aprile, Bar Origin and Judge on Masterchef Canada
